Our ‘Why’: What is the Power Behind the Purpose?

Behind every business is the 5 ‘W’s – Who, What, When, Where, and Why. Who are the driving forces behind its operations? What products or services shape its identity? When did it take root and evolve? Where does it find its physical and virtual presence? And perhaps the most crucial and profound: Why does it do what it does? These 5 ‘W’s are key points that describe the backdrop of a business, revealing its purpose and impact on the world stage. 

Discovering the ‘Why’ goes beyond monetary gain and product sales; it involves unearthing the deeper meaning behind the company’s existence. At Impulse, we’re passionate about our industry and the devices we supply. But why do we do it? 

What is Our Why?

Why do we do what we do? What makes us so passionate about the devices we supply and our place in the Industrial computing landscape? The answer lies in our impact and the positive changes we can instigate by doing what we do best. 

We firmly believe that our Industrial computing technology has the potential to create solutions that make a positive impact on end users, people’s lives, and the planet we call home. 

Our purpose goes beyond merely developing and selling products. We are motivated by the belief that technology can be a catalyst for change and improvement. By harnessing the power of industrial computing, we aim to bring about meaningful transformations and address pressing challenges faced by individuals, communities, and the environment.

Impulse’s Impact

Through our innovative solutions, we strive to enhance the lives of end users. We understand that the effectiveness and efficiency of technology can significantly impact people’s daily experiences and productivity. Whether optimising processes, improving safety measures, or enabling seamless connectivity, we aim to empower individuals with tools that simplify and enhance their lives.  

However, our ‘Why’ extends beyond immediate user benefits. We recognise the broader impact our technology can have on society and the planet. We are committed to designing solutions that contribute to sustainable development and environmental stewardship. By prioritising energy efficiency, resource conservation, and eco-friendly practices, we aim to minimise our carbon footprint and promote a more sustainable future for all.  

Looking Up

Our ‘Why’ drives us to go above and beyond in everything we do. It inspires us to continuously innovate and push the boundaries of what is possible. We invest in research and development to create cutting-edge technologies that can address emerging challenges and seize new opportunities. By staying at the forefront of industrial computing, we can develop solutions that not only meet the needs of today but also anticipate the demands of tomorrow.  

Moreover, our ‘Why’ shapes the relationship we have with our customers, partners, and employees. We seek to collaborate with like-minded organisations and individuals who share our vision and values, including authenticity, reliability, innovation and unity. Together, we can leverage our collective expertise and resources to amplify our impact and drive positive change on a larger scale. We foster a culture of purpose and passion within our team, cultivating an environment where every individual feels inspired and empowered to contribute their best. 

Speaking on the company’s journey and our role in both the industrial computing industry and the world at large, Impulse CEO Craig Stone commented:  

"At Impulse, we don't merely provide devices; we're dedicated to fostering innovation, streamlining operations, and advancing progress. Our cutting-edge solutions are embedded in the applications that drive the very core of the industries we serve, and our products stand as a testament to our unwavering pursuit of excellence and reliability. However, our commitment extends beyond technology itself. We are dedicated to crafting environmentally conscious solutions that empower our clients to achieve their operational objectives while minimising their ecological impact.” 

He continued: "In the realm of industrial computing, we foresee a future in which our technology and solutions hold the promise of reshaping operational success for clients across a diverse range of industries and applications. 

I take pride in our company's journey thus far, marked by consistent improvement over the past three decades. Nevertheless, our focus remains on the horizon as we aspire to perpetually advance our company to confront the forthcoming challenges posed by evolving industrial demands.

Our Next Steps

Our ‘Why’ is deeply rooted in the belief that our industrial computing technology can be a force for good. We strive to create solutions that positively impact end users, improve lives, and contribute to a more sustainable planet. It is this ‘Why’ that guides our decisions, fuels our innovation, and inspires us to make a meaningful difference. By staying true to our purpose, we aim to leave a legacy of positive impact in the world. 

This is what got us started, and our plans haven’t changed. Each year brings new expansions and more technological advancements that make our industry innovative – and we’re truly excited for every step forward. 

If you would like to find out more about our solutions and devices, please contact us today and speak to our friendly team.